Inside the Design of Joel Embiid’s First Signature Shoe

The game has changed. Skechers Basketball officially enters a new era with the launch of the SKX JE1, the first signature shoe from NBA superstar and 2023 MVP, Joel Embiid.

For over a decade, Embiid has redefined what it means to be a "big man" in the NBA. His game is a contradiction—massive power fused with guard-like finesse. To build a shoe capable of supporting that unique mix, Skechers worked side-by-side with Embiid to fine-tune a silhouette that delivers innovation, comfort, and elite support.
As Joel himself says, "The SKX JE1 is not only the best shoe for me, it will help elevate any player’s game."

A signature shoe is more than just gear; it’s a biography. The design philosophy of the SKX JE1 is "Harmony in Chaos," a tribute to Embiid’s ability to find calm and dominance amidst the intensity of the court.
This narrative is woven into the physical structure of the shoe:

To support a player of Embiid's stature and skill set, the SKX JE1 had to execute in every category. Ben Stewart, VP of Skechers Technical Performance Division, emphasized that the focus was on "innovation in comfort and support to meet the demanding needs of Joel’s game."

Here is how the SKX JE1 translates MVP needs into footwear technology:

We integrated 5GEN® cushioning paired with an internal nylon shank. This combination offers high-rebound responsiveness while maintaining the torsional rigidity needed for stability.
The Bonus: A Move Foam™ insole provides personalized comfort that molds to the foot.

The shoe features an exaggerated heel design and a plush collar. This highlights the "lock" needed to keep the foot secure, ensuring efficient energy transfer without slippage.

The outsole is crafted from Goodyear® rubber featuring an abstract, multi-directional traction pattern. This delivers "clingy" grip, allowing players to stop on a dime and compete with total confidence.

The SKX JE1 is designed for the modern game, regardless of who is playing it. The silhouette is built on a unisex last, meaning the same elite performance technology is available for both men and women.

Whether you are a power forward posting up or a guard slashing to the rim, the SKX JE1 provides the toolset to elevate your game.

Joel Embiid isn't alone. He anchors an elite Skechers Basketball roster that includes NBA stars like Julius Randle, OG Anunoby, and Norman Powell, as well as WNBA champions like Jackie Young. This collective of athletes proves that Skechers Performance is built for the highest levels of competition.

Experience the evolution of basketball footwear. The SKX JE1 is available now at Skechers.com, Skechers retail stores, and select specialty retailers worldwide.