Sofía Vergara Joins Skechers: A Partnership Rooted in Real Comfort
Global fashion icon and actress Sofía Vergara has officially joined the Skechers family as a brand ambassador. This article details her authentic discovery of the brand following knee surgery and highlights the specific technologies she loves, including Skechers Hands-Free Slip-ins® and Glide-Step®.
Dec 18, 2025
Skechers is thrilled to announce that globally celebrated actress, entrepreneur, and fashion icon Sofía Vergara has officially joined the family as our newest brand ambassador.
From her history-making role in Griselda—which earned her a nomination for Outstanding Lead Actress in a Limited Series at the 2025 Emmys—to her 50 million followers on social media, Sofía is a force of nature. Now, she is bringing that signature confidence and style to the world of Skechers.
But this isn’t just another celebrity endorsement. For Sofía, the connection to Skechers is personal, authentic, and started long before the contracts were signed.
From her history-making role in Griselda—which earned her a nomination for Outstanding Lead Actress in a Limited Series at the 2025 Emmys—to her 50 million followers on social media, Sofía is a force of nature. Now, she is bringing that signature confidence and style to the world of Skechers.
But this isn’t just another celebrity endorsement. For Sofía, the connection to Skechers is personal, authentic, and started long before the contracts were signed.
The Real Story: It Started at the Mall
“I don’t do anything unless I believe in it – and I truly believe in Skechers,” says Vergara.
In fact, Sofía’s journey with the brand began organically. Following a knee surgery, she found herself in a mall, searching for footwear that could provide the necessary support without sacrificing her signature style. She walked into a Skechers store and purchased multiple pairs on her own, completely unaware that her team was already in talks with the brand.
“I’ve been wearing Skechers for over a year now, and they’ve completely changed how I think about sneakers,” she explains. “They’re not just comfortable – they’re chic, stylish, and easy to wear with everything in my closet. That’s what made this partnership feel so natural.”
In fact, Sofía’s journey with the brand began organically. Following a knee surgery, she found herself in a mall, searching for footwear that could provide the necessary support without sacrificing her signature style. She walked into a Skechers store and purchased multiple pairs on her own, completely unaware that her team was already in talks with the brand.
“I’ve been wearing Skechers for over a year now, and they’ve completely changed how I think about sneakers,” she explains. “They’re not just comfortable – they’re chic, stylish, and easy to wear with everything in my closet. That’s what made this partnership feel so natural.”
The Styles Sofía Loves
Sofía is set to star in a global campaign that celebrates "comfort without compromise." The campaign spotlights two of Skechers’ most innovative comfort technologies: Skechers Hands-Free Slip-ins® and Glide-Step®.
Here is why these technologies resonate with a busy entrepreneur and fashion icon:
Here is why these technologies resonate with a busy entrepreneur and fashion icon:
Skechers Hands-Free Slip-ins®
For a woman on the go, convenience is key. Skechers Hands-Free Slip-ins® feature our exclusive Heel Pillow™, designed to hold your foot securely in place while allowing you to step in and go without bending over or touching your shoes. It’s effortless style for a busy lifestyle.
Skechers Glide-Step®
Sofía knows that looking good shouldn't mean feeling bad. Glide-Step® technology features a geometric midsole designed to provide natural momentum with every step. It offers a soft landing and an explosive takeoff, making it perfect for long days on your feet—whether you're on a set or running an empire.
Bold, Confident, and Uncompromising
Michael Greenberg, President of Skechers, sums up the partnership perfectly: “Sofía embodies everything Skechers stands for – bold, confident, and committed to comfort without compromise. She brings a fresh energy to our brand, and her passion for great design will shine through in everything we do together.”
This collaboration marks an exciting new chapter where effortless fashion and everyday comfort meet. Whether you are recovering, working, or just living life to the fullest, you can do it with the same confidence as Sofía.
This collaboration marks an exciting new chapter where effortless fashion and everyday comfort meet. Whether you are recovering, working, or just living life to the fullest, you can do it with the same confidence as Sofía.
Frequently Asked Questions
Sofía is the face of the Skechers Hands-Free Slip-ins® and Glide-Step® collections. She specifically champions these styles for their blend of effortless convenience and all-day comfort.
Yes. Her discovery of the brand was completely organic. After undergoing knee surgery, she visited a mall to find supportive footwear and purchased multiple pairs of Skechers on her own, discovering their comfort firsthand before any partnership existed.
These shoes feature the exclusive Heel Pillow™, which securely holds your foot in place and allows you to step directly into the shoe without bending over or using your hands—a feature Sofía describes as "chic" and "easy to wear."
Yes. The Glide-Step® technology featured in her campaign uses a geometric midsole designed to provide natural momentum and soft landings, making them excellent for walking and staying active on long days.
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