Skechers x WNBA: Making It Official for the Milestone 30th Season
Skechers has announced a multiyear partnership as an Official Partner of the WNBA ahead of the league’s milestone 30th season. The collaboration highlights Skechers’ growing presence in women’s basketball, its roster of WNBA athletes including Jackie Young, Rickea Jackson, and Kiki Iriafen, and its performance basketball footwear featuring technologies like Hyper Burst®, Goodyear® traction, 5GEN® foam, and Move Foam cushioning. The partnership supports the continued growth of women’s basketball while positioning Skechers Basketball as a comfort-driven performance brand for athletes and fans.
May 28, 2026
The momentum in women’s basketball is undeniable. As the Women's National Basketball Association (WNBA) entered its milestone 30th season in May, the spotlight on these incredible athletes has never been brighter. To celebrate this landmark year and support the continued growth of the sport, Skechers proudly announced a multiyear deal as an Official Partner of the WNBA.
This collaboration represents a shared commitment to elevating the players who power the league and providing fans with new ways to connect with the game they love. WNBA Chief Growth Officer Colie Edison notes that the partnership arrives at a moment of "extraordinary momentum," reflecting a growing demand from global brands to connect with fans worldwide.
This collaboration represents a shared commitment to elevating the players who power the league and providing fans with new ways to connect with the game they love. WNBA Chief Growth Officer Colie Edison notes that the partnership arrives at a moment of "extraordinary momentum," reflecting a growing demand from global brands to connect with fans worldwide.
Championing Comfort That Performs® on the Court
While this official partnership marks a new chapter, Skechers is already a familiar presence on the professional hardwood. Our commitment to women’s basketball began by listening to what athletes need to succeed: responsive Hyper Burst® technology, exceptional Goodyear® traction, and, most importantly, comfort that lasts from tip-off to the final buzzer.
A Growing Roster of Stars
Skechers' growing roster of elite WNBA talent is already making a massive impact in the league. By engineering footwear around distinct athlete needs, our players can trust their gear and focus on the game:
● Jackie Young (Las Vegas Aces): Last season, Jackie Young dominated the court in the SKX Nexus, playing an instrumental role in securing her team’s third WNBA championship during a truly remarkable run. "For me, it’s all about staying comfortable and locked in, and Skechers gave me that all the way through our championship run last season," Young shared. "This season is going to be special, and it feels like the perfect time for Skechers to make it official. I can’t wait to see more players in the S on the court soon." Jackie plays in the SKX Nexus.
● Rickea Jackson (Chicago Sky): When Rickea Jackson made history in 2024 as the first athlete to play in Skechers Basketball footwear in the WNBA, the dynamic forward praised the elite traction delivered by Goodyear® Rubber Outsoles—giving her the confidence to make quick, decisive cuts on the court. "The Skechers team constantly checks in with me for feedback and ideas, so they’ve been a great partner for me as a player," Jackson said. "And of course I love the shoes—they look and feel great on the court." Rickea loved to sport the SKX Full-Court Press on the court - a versatile, lightweight, and responsive performance basketball shoe.
● Kiki Iriafen (Washington Mystics): Washington Mystics forward Kiki Iriafen joined the Skechers family ahead of the 2025 season and continues to commend the brand’s holistic dedication and approach to professional performance solutions: "From design to promotion, they truly prioritize the needs of female athletes and now that they’re partnered with the W, the possibilities are limitless." Kiki plays in the SKX Nexus and SKX Full-Court Press.
The Footwear Driving the Game: Collection Spotlight
Whether you play professionally or just enjoy a weekend pickup game, the Skechers Basketball collection is engineered to support all skill levels. Every pair is built around our guiding philosophy: Comfort That Performs®.
Here is a breakdown of the professional-grade lineup stepping onto the WNBA stage:
Here is a breakdown of the professional-grade lineup stepping onto the WNBA stage:
| Model | Primary Benefit | Key Design Feature & Technology |
|---|---|---|
| SKX NEXUS™ | Agile Speed | Features resilient 5GEN® foam for elite energy return and quick change of pace. |
| SKX Full-Court Press™ | Responsiveness | Designed for maximum flexibility with responsive Move Foam cushioning. |
| SKX Resagrip® | Lightweight Quickness | Advanced Goodyear® Resagrip® technology for elite traction and a secure lockdown. |
| SKX Reign™ | Promotes Elevation | Engineered for explosive jumps and landings with superior shock absorption. |
Primary Benefit
Agile Speed
Key Design Feature & Technology
Features resilient 5GEN® foam for elite energy return and quick change of pace.
Primary Benefit
Responsiveness
Key Design Feature & Technology
Designed for maximum flexibility with responsive Move Foam cushioning.
Primary Benefit
Lightweight Quickness
Key Design Feature & Technology
Advanced Goodyear® Resagrip® technology for elite traction and a secure lockdown.
Primary Benefit
Promotes Elevation
Key Design Feature & Technology
Engineered for explosive jumps and landings with superior shock absorption.
Building the Future of the Sport
As David Weinberg, Chief Operating Officer at Skechers, stated: "We look forward to leveraging the league’s exploding popularity to help grow the sport while introducing our signature Comfort That Performs to even more athletes around the world."
The complete Skechers Basketball collection is currently available online and at Skechers retail stores nationwide. Fans can follow the latest product launches and partnership updates by tuning into the WNBA season and following @skechersbasketball on social media.
The complete Skechers Basketball collection is currently available online and at Skechers retail stores nationwide. Fans can follow the latest product launches and partnership updates by tuning into the WNBA season and following @skechersbasketball on social media.
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